Unlocking the Secrets to a Successful Intranet

Sousouni Bajis
7 min readSep 27, 2023
Intranets have long been the unsung heroes of organizational communication, serving as the backbone for internal information sharing and collaboration.
Intranets have long been the unsung heroes of organizational communication, serving as the backbone for internal information sharing and collaboration

Introduction: If you’ve ever wondered how to get the most out of your SharePoint intranet, today’s post is tailor-made for you. We’re diving deep into a groundbreaking study by SWOOP Analytics that sheds light on the best practices for optimizing SharePoint intranets. In today’s remote work environment, intranets serve as the nerve center of organizational communication. Yet, despite their importance, there’s a surprising lack of actionable data on how to make them more effective. That’s where this study comes in. It offers a treasure trove of insights, from the best times to post content to the ideal article length for maximum engagement.

Transforming Intranets from Good to Great

Intranets have long been the unsung heroes of organizational communication, serving as the backbone for internal information sharing and collaboration. Often overlooked in favor of more flashy tools like social media or advanced CRM systems, intranets quietly do the heavy lifting, from disseminating company news to hosting essential documents. But what separates a good intranet from a great one? What are the key elements that make an intranet not just a repository of information but a vibrant, engaging platform that employees want to interact with?

Enter SWOOP Analytics, a leading digital workplace analytics provider. Recognizing the gap in data-driven insights about intranet effectiveness, they’ve conducted a groundbreaking study — the first of its kind — to shed light on these questions. Utilizing real-world data from a staggering 36,000 SharePoint intranet pages across diverse organizations, their study provides invaluable benchmarks and actionable insights. The aim? To help organizations optimize their SharePoint intranets for the one metric that matters most: employee engagement.

Let’s dive into the key findings and explore how you can apply them to make your intranet a roaring success.

Key Findings from SWOOP Analytics’ Report

“Articles have a natural lifespan of about a week, although this can vary depending on the topic and context.”
"Articles have a natural lifespan of about a week, although this can vary depending on the topic and context."
  1. Optimal Time for Posting: The study found that employees are most likely to read intranet…

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